.TOUS TURBOCHAKRAS
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Inspired by each of the stones inserted in the jewel, symbolizing the seven types of corporal “chakras”, these 7 bears blasted a turbo-animated journey through Barcelona, the city of origin of the famous brand.
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The teddy bears mutated many times until they reached the imaginative ultimate look. From sketches all the way to the final texture on the 3D model. I explored some of the many oportunities TOUS bear iconic shape could bring.
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Afterward, Tous decided to give more life to these personalities and for this, they made a collection of jewellery and merchandising (with tote bags, T-shirts, bags…), all available on its website.
Tous wanted to innovate in its positioning strategy and bet on having a presence at music festivals. To do so the 7 bears of the campaign were turned into a music band o_O!